How to Get Featured in Vogue

British Vogue Spring Campaign Invitation - Jewellery Designer Profile

On January 4th, 2024, I woke up to an email I’d never expect just four days after the new year. I remember sitting down reading the email, and my face was numb. It’s not that I couldn’t believe this could happen to me, as a brand new fine jewelry designer in the industry – I just didn’t expect it to happen as quickly as it did or for them to discover me. When I started Matilda, I really wanted to be recognized for starting with ONE great quality piece. 18k yellow gold, beautiful gemstones, heirloom quality, passed on from moments spanning then and now. Most notable jewelry designers hire publicists to get noticed by the right people and press.

It took me 24 hours to process – I re-read the email trying to grasp and dissect every sentence the email contained, “Jewellery Designer Profile.” British Vogue, compared to Vogue US, is highly catered to the fine jewelry and editorial fashion market. 90% of their readership invests in fine jewelry every year. 74% of Vogue readers encourage others to buy items they love. There I was, with less than 300 followers on Instagram, no website, just ONE beautiful piece of jewelry that started it all for me and Matilda.

The first and only person I shared the news with was my husband. 

I didn’t share the news with anyone for a couple of months – until just about two weeks before the first campaign for March 2024, featuring the legendary issue with Edward Enniful, former editor-in-chief of British Vogue. As I worked with the senior executive from Condé Nast to publish my artwork content and copy, I still chose not to believe it, not quite. Not until I saw it published and printed in my hand. Working with Vogue, you need to send your artwork and copy approximately 3-4 weeks prior, and you have no idea who will be on the cover or what other designers will be featured alongside you in the print. Revisions, mock-ups, correspondence, and plenty of ‘What if’ moments running through your head and process.

The one question I kept asking myself the entire time, but refused to ask Condé Nast until we were just about ready to print the first campaign, was “how did you discover us?” Their answer was simple, “we discovered your work on Instagram, and it aligns with the quality and uniqueness Vogue seeks to recommend.”

If you’re looking to be featured in Vogue, my recommendation to you – is to read the fine print in magazine pages, their contact information is usually printed on their pages. They are always searching to represent up-and-coming designers with a unique perspective. And this can happen to you too!

Signing off yours,

Mélanie